aman singh, Barry Meyer, Brand Management, Business, cause marketing, CEO Network, corporate social responsibility, CSR, CSRwire, Ethics, Events, Justice League, Leadership, Management, Nonprofits, Social Enterprise, Social Impact, Social Media, Social Responsibility, Uncategorized, We Can Be Heroes
Translating Business Responsibility: An interview with Warner Bros. CEO & Chairman Barry Meyer: Now LIVE on CSRwire!
When the Justice League comes together to fight evil, evil stands little chance. In a world of economic uncertainty and social unrest, superheroes provide children with mentors, entrepreneurs with lessons in responsibility, and the rest of us with inspiration. Now, DC Entertainment has joined hands with Time Warner and Warner Bros. to launch We Can Be Heroes.
Their target: The hunger crisis in the Horn of Africa.
Their spokescharacters: The Justice League